Search success is part technology, part human brainpower. Do you know which is which?
Marketers who use paid search are realizing several critically important truths about paid search vendors and the role of technology in managing search programs. Companies are evaluating whether ROI goals of automated Search Engine Marketing (SEM) are being met and increasingly, marketing professionals find that results are falling short. Acquirgy believes that for SEM to live up to its promise, it is time for a completely new paradigm – the 80/20 rule of search. This Executive Brief will define this new rule of thumb, while examining the evolution of Search Engine Marketing. It will also explore the limits of technology and the value of human expertise in a successful SEM campaign.