Do The Math: Compensating Your Search Agency

 

There’s an old adage in the advertising agency business that says, “win on price, lose on service.” It means that pretty much any potential supplier can agree to a low-ball price to get your business, but eventually you will become dissatisfied with the level of service, leave that vendor, and wind up paying more to get the results you desire.

 

We'll explore how low-ball pricing for SEM management plays out, and illustrate the need to financially support the multitude of functions that go into successful SEM management. Many would-be clients of ours are shocked at how much work highly trained people need to do to achieve and surpass SEM campaign goals.

 

 

 

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