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DRTV Case Summary - Gevalia

 
GevaliaWe Turned Around a Failed Kraft Gevalia DRTV Campaign With a Compelling Consumer Offer and Generated Customers at 860% Less Than the Prior Agency
 

 

Background

 
The client is the oldest premier home delivery coffee service in the world. As a continuity marketer, they depend on acquiring new customers at a specific target cost. 
 
 

Situation

 
They had just completed a test TV campaign where the cost to acquire was materially over where it needed to be.
 
 

Take-Away

 
Acquirgy took a failed DRTV campaign and turned it around. Former agency Draftcb could not “crack the code” to market Gevalia’s premier home delivery coffee subscription program. We did!
 
 
 
 
 
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