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DRTV Case Summary - HappyMarriage.com

 
TickleLearn How We Developed a DRTV and DR Radio Tracking Methodology for HappyMarriage.com That Resulted in Highly Trackable Members from DRTV/DR Radio Commercials We Created
 

 

Background

 
HappyMarriage.com was an online dating site that wanted to use and track DRTV and radio.
 
 

Situation

 
At the time, they were a leading dating site with a unique method of matching people.
 
 

Take-Away

 
Establish benchmarks for traffic coming to HappyMarriage.com from DRTV and Radio, to coordinate with other programs and the launch of t heir website.
 
 
 
 
 
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