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DRTV Case Summary - Hoveround

HoveroundHow We Helped Hoveround Grow Dealers by 6,000% and Revenues 20X and Created a New Direct Response TV Category – Power Wheelchairs



Hoveround is the leading manufacturer of high-end power wheelchairs and a pioneer in selling wheelchairs using DRTV.


Acquirgy was tasked to develop the consumer lead generation program pretty much from the ground floor. At the time, the company had five dealers.


We helped Hoveround create a new category in terms of direct-to-consumer sales via DRTV.
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