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DRTV Case Summary - Hoveround

 
HoveroundHow We Helped Hoveround Grow Dealers by 6,000% and Revenues 20X and Created a New Direct Response TV Category – Power Wheelchairs
 

 

Background

 
Hoveround is the leading manufacturer of high-end power wheelchairs and a pioneer in selling wheelchairs using DRTV.
 
 

Situation

 
Acquirgy was tasked to develop the consumer lead generation program pretty much from the ground floor. At the time, the company had five dealers.
 
 

Take-Away

 
We helped Hoveround create a new category in terms of direct-to-consumer sales via DRTV.
 
 
 
 
 
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