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DRTV Case Summary - ICON Fitness

ICON FItnessHow a 30-Minute Infomercial Generated Thousands of Leads at or Below Goal and Increased Brand Awareness for ICON Fitness



ICON is a major fitness equipment manufacturer, who has used acquirgy to launch numerous products.


They were ready to introduce their FreeMotion equipment, and needed a program that would generate direct sales via lead generation, driving cost-efficient leads to their call center and website.


DRTV is a powerful lead generation media for expensive products.
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