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DRTV Case Summary - ICON Fitness

 
ICON FItnessHow a 30-Minute Infomercial Generated Thousands of Leads at or Below Goal and Increased Brand Awareness for ICON Fitness
 

 

Background

 
ICON is a major fitness equipment manufacturer, who has used acquirgy to launch numerous products.
 
 

Situation

 
They were ready to introduce their FreeMotion equipment, and needed a program that would generate direct sales via lead generation, driving cost-efficient leads to their call center and website.
 
 

Take-Away

 
DRTV is a powerful lead generation media for expensive products.
 
 
 
 
 
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