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DRTV Case Summary - Intuit QuickBooks

Intuit QuickBooksSee How the 6-Arm Businessman DRTV Creative for Intuit’s QuickBooks Resulted in a Successful Test and Rollout



Intuit sells the widely popular QuickBooks software for small business owners and managers.


It’s not creative unless it sells! Our 6-armed businessman was an arresting way to grab consumer attention. We won this account because of our creative approach and our exclusive iFactz tracking, which was breakthrough for them and critically necessary.


To drive home the point that Intuit software will enable small business owners to accomplish more by using QuickBooks, we came up with this creative approach to address SMB owners/managers who wear multiple hats.
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