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DRTV Case Summary - Power Save

Power-SaveSee How DRTV Can Be Used Successfully to Produce Thousands of Leads for Higher Priced Products – The Power Save Case



Power-Save is a leading manufacturer of energy-saving devices for the home and came to us with a real challenge: build their brand and create viable sales leads for a product consumers had never heard of or thought about.


Based on our experience with 1-step and multi-step sales leads, we recommended a 2-step process that would achieve the client’s goals.


In an essentially new category (consumer power saving devices) and a product with a high price point, we developed a DRTV campaign that generated quality sales leads.
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