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DRTV Case Summary - Punch Software

Punch! SoftwareWe Developed a “Self-Liquidating” DRTV Program That Drove a 20% Lift in Retail Sales for Punch Software



Punch is a leading software developer specializing in home design and décor programs. They have extensive retail distribution.


The client was looking to expand beyond their online marketing tactics, build their brand and dramatically increase their business.


Acquirgy developed a “self-liquidating” model that enabled the client to break even on direct to consumer sales and fuel retail through TV.
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