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DRTV Case Summary - Punch Software

 
Punch! SoftwareWe Developed a “Self-Liquidating” DRTV Program That Drove a 20% Lift in Retail Sales for Punch Software
 

 

Background

 
Punch is a leading software developer specializing in home design and décor programs. They have extensive retail distribution.
 
 

Situation

 
The client was looking to expand beyond their online marketing tactics, build their brand and dramatically increase their business.
 
 

Take-Away

 
Acquirgy developed a “self-liquidating” model that enabled the client to break even on direct to consumer sales and fuel retail through TV.
 
 
 
 
 
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