Section Image

DRTV Case Summary - Real Rhapsody

Real NetworksHow Real Networks Experienced New Music Subscriber Growth of 100M to 500M Consumers and a Cost-Per-Trial Below Goal



RealNetworks is a leading creator of digital media services including the award-winning RealRhapsody Music Service.


Real desired to significantly increase trial and membership in Rhapsody. Although DRTV had been considered, conventional thinking had driven them to believe acceptable Cost-Per-Trial and conversion to membership metrics were not possible.  


Acquirgy developed a DRTV effort that delivered offline traffic efficiently within extremely small margins.
Share this


Sign up for twice monthly notices of fresh new content: