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DRTV Case Summary - Real Rhapsody

 
Real NetworksHow Real Networks Experienced New Music Subscriber Growth of 100M to 500M Consumers and a Cost-Per-Trial Below Goal
 

 

Background

 
RealNetworks is a leading creator of digital media services including the award-winning RealRhapsody Music Service.
 
 

Situation

 
Real desired to significantly increase trial and membership in Rhapsody. Although DRTV had been considered, conventional thinking had driven them to believe acceptable Cost-Per-Trial and conversion to membership metrics were not possible.  
 
 

Take-Away

 
Acquirgy developed a DRTV effort that delivered offline traffic efficiently within extremely small margins.
 
 
 
 
 
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