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DRTV Case Summary - Rhino Linings

Rhino LiningsThe 6-Pronged Approach We Used to Generate Over 400,000 Consumer Leads and Grow Rhino Lining Dealers to 1,250 Worldwide



Rhino is the leading manufacturer and distributor of spray-on truck bed liners.


When we took over the account some 9 years ago, Rhino had a handful of dealers in a few markets, but wanted to grow into a national company. They were limited on capital and people resources.


Acquirgy developed one of the earliest DRTV campaigns with dual goals: generate leads for existing dealers and attract new dealers.
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