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DRTV Case Summary - Rhino Linings

 
Rhino LiningsThe 6-Pronged Approach We Used to Generate Over 400,000 Consumer Leads and Grow Rhino Lining Dealers to 1,250 Worldwide
 

 

Background

 
Rhino is the leading manufacturer and distributor of spray-on truck bed liners.
 
 

Situation

 
When we took over the account some 9 years ago, Rhino had a handful of dealers in a few markets, but wanted to grow into a national company. They were limited on capital and people resources.
 
 

Take-Away

 
Acquirgy developed one of the earliest DRTV campaigns with dual goals: generate leads for existing dealers and attract new dealers.
 
 
 
 
 
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