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DRTV Case Summary - Shark Sweeper

 
SharkHow We Help Euro-Pro Sell over 1.5 million Shark Sweepers, won the “Infomercial of the Year Award” and Created a Multichannel Powerhouse
 

 

Background

 
Euro-Pro is a consumer products company with two major lines of goods: home cleaning appliances and kitchen food preparation products.
 
 

Situation

 
Euro-Pro’s agencies did not have the skill sets to create a complete offline/online all-encompassing marketing program.
 
 

Take-Away

 
We created a scalable multi-channel system encompassing DRTV, web, search and retail, one that we could replicate across products in two major vertical categories. We provided DRTV strategy and production services, iFactz TV-to-web tracking, micro-site web design and building, and paid search marketing.
 
 
 
 
 
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