How We Help Euro-Pro Sell over 1.5 million Shark Sweepers, won the “Infomercial of the Year Award” and Created a Multichannel Powerhouse
Euro-Pro is a consumer products company with two major lines of goods: home cleaning appliances and kitchen food preparation products.
Euro-Pro’s agencies did not have the skill sets to create a complete offline/online all-encompassing marketing program.
We created a scalable multi-channel system encompassing DRTV, web, search and retail, one that we could replicate across products in two major vertical categories. We provided DRTV strategy and production services, iFactz TV-to-web tracking, micro-site web design and building, and paid search marketing.