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DRTV Case Summary - uBid.com

 
uBidHow DRTV Impacted Search in a Big Way for uBid.com, Increasing Clicks by 62% and Bidders from Brand Terms by 58%
 

 

Background

 
uBid.com is an online auction house selling a wide range of products. We provided a DRTV strategy, production and media services, iFactz TV-to-web tracking.
 
 

Situation

 
uBid.com’s prior agency produced a commercial which failed. We created a program to turn the campaign around and deliver on the goals presented to us by a very frustrated client.
 
 

Take-Away

 
DRTV can deliver significant cost effective traffic increases for “pure play,” online companies while increasing brand awareness. 
 
 
 
 
 
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