How DRTV Impacted Search in a Big Way for uBid.com, Increasing Clicks by 62% and Bidders from Brand Terms by 58%
uBid.com is an online auction house selling a wide range of products. We provided a DRTV strategy, production and media services, iFactz TV-to-web tracking.
uBid.com’s prior agency produced a commercial which failed. We created a program to turn the campaign around and deliver on the goals presented to us by a very frustrated client.
DRTV can deliver significant cost effective traffic increases for “pure play,” online companies while increasing brand awareness.