Section Image

DRTV Case Summary - Western Union

 
Western UnionLearn How We Developed an Award-Winning DRTV Campaign for Western Union’s MoneyWise Card that Melded Direct Response and The Respected Western Union Brand
 

 

Background

 
As a provider of financial services to under-banked and credit-stressed consumers, Western Union and MasterCard developed the most “fee friendly” prepaid card: MoneyWise. After a 12 month evaluation of using DRTV, they selected us as their exclusive customer acquisition agency.
 
 

Situation

 
We were tasked to develop, create, produce and implement an DRTV test in line with their brand values to acquire MoneyWise customers.
 
 

Take-Away

 
Acquirgy successfully launched a new prepaid card in a very crowded market in tough economic times.
 
 
 
 
 
Share this

 

Sign up for twice monthly notices of fresh new content: