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Off-Engine (eBay) Case Summary - 4 Ink Jets

 
Learn How Our First Foray Into Using eBay on a PPC Basis Resulted in over 1MM Impressions and A/S Ratio Below Goal for 4InkJets.com
 

 

Background

 
LD Products is one of the largest online retailers of printer supplies in the US. We provide extensive SEM services across their entire portfolio of brands including 4InkJets, 123InJets and InkCartridges.com
  
 

Situation

 
We proactively proposed to the client that we test eBay to generate sales from a new media source. 
 
 

Take-Away

 
We learned how to drive efficient incremental sales and brand awareness by using PPC tactics on eBay.com
 
 
  
 
 
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