For Blackberry Business, We Used a Multi-Tactic Approach to Meet Client Objectives for Volume and Cost-Per-Lead
BlackBerry sells a wide range of communications products, including Business and IT Solutions.
BlackBerry had been told by other agencies that volume desired at goal CPA was not achievable. Goal was 500,000 leads of identified “small businesses”.
Effectively work within a highly competitive BtoB environment to drive high volume of qualified leads within an aggressive CPA goal.