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Lead Generation Case Summary - Blackberry

 
BlackberryFor Blackberry Business, We Used a Multi-Tactic Approach to Meet Client Objectives for Volume and Cost-Per-Lead
  

 

Background

 
BlackBerry sells a wide range of communications products, including Business and IT Solutions.
 
 

Situation

 
BlackBerry had been told by other agencies that volume desired at goal CPA was not achievable. Goal was 500,000 leads of identified “small businesses”.
 
 

Take-Away

 
Effectively work within a highly competitive BtoB environment to drive high volume of qualified leads within an aggressive CPA goal.
 
 
  
 

 

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