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Lead Generation Case Summary - Pedigree

 
PedigreeLearn How Acquirgy Identified and Captured Email Addresses of 1 Million Owners of Young Puppies Within 90 Days for Pedigree
 

 

Background

 
Pedigree sells a wide range of products including dog food based on the dog’s age and other factors.
 
 

Situation

 
Client was seeking to generate an email list of 1 million puppy owners within 90 days. Desired volume would require strong creative and extremely fast optimization in order to achieve volume at agreed upon CPA within a 90 day period
 
 

Take-Away

 
Work within a narrow niche of the overall dog marketplace: puppies less than 90 days old. 
  
 
 
 
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