
Learn How Acquirgy Identified and Captured Email Addresses of 1 Million Owners of Young Puppies Within 90 Days for Pedigree
Background
Pedigree sells a wide range of products including dog food based on the dog’s age and other factors.
Situation
Client was seeking to generate an email list of 1 million puppy owners within 90 days. Desired volume would require strong creative and extremely fast optimization in order to achieve volume at agreed upon CPA within a 90 day period
Take-Away
Work within a narrow niche of the overall dog marketplace: puppies less than 90 days old.