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Mobile Case Summary - Gaia

 
GaiaLearn How Acquirgy Generated 12 Million Impressions, 70,000 Clicks, 4,000 Emails and a 78% Registration Rate on a Low Budget Mobile Campaign for Online Gaming Site Gaia
 

 

Background

 
Gaia is a leading online gaming site, running campaigns using traditional CPM and CPA. Due to their target demographics, they felt that mobile would be a good method to obtain email registrations.
 
 

Situation

 
In addition to generating scalable quantities of registrations, Gaia wanted to learn the long-term value of mobile signups vs. those generated through other proven methods.
 
 

Take-Away

 
In one of our first mobile campaigns, we hit the ball out of the park, proving that mobile can be a cost-effective lead generation tactic.
   
 
 
 
 

 

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