Acquirgy Prudently Tested Mobile for Just For Men and Generated 384,000 Impressions and 4,500 Clicks on a Low Budget Program
Just For Men is the leading hair coloring product for me. In addition to other tactics, they were looking to expand their online and new media tactics.
After success with CPA and SEM, we recommended mobile as a test and learning platform that would give us valuable intelligence that we could use across their product line.
Mobile can be used successfully to build an email list and generate a downloadable coupon for a free box of the product which would be redeemed in stores.