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Paid Search Case Summary - LD Products

 
LD ProductsLD Products Experienced a 134% Sales Increase, 55% ROAS Increase and Cost-Per-Lead Reduction of 55% With a Proactive SEM Plan Designed to Control How Affiliates Use Search
 

 

Background

 
LD Products is one of the largest online retailers of printer supplies in the US. We provide extensive SEM services across their entire portfolio of brands including 4InkJets, 123InJets and InkCartridges.com
 
 

Situation

 
4InkJets stated they were experiencing unexplained swings in performance.   We found primary obstacle to improving campaign performance was unauthorized SEM activity by affiliate marketers. Policing these types of actions can be very challenging.
 
 

Take-Away

 
Complete service requires more than just looking at the day to day business.
 
 
 

 

 

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