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Paid Search Case Summary - Orkin

 
OrkinHow a “Funnel” Strategy, Redesigned Lead Forms and Advanced Segmentation Resulted in 82% Increase in Search Traffic and 45% Increase in Conversions for Orkin
 

 

Background

 
Client provides pest control services for both residential and commercial applications. Acquirgy was engaged to take over and re-launch the existing campaign. 
 
 

Situation

 
Acquirgy identified performance enhancing strategy of segmenting the acquisition continuum for residential vs. commercial responders. An overall improvement in CPL was set as goal.
 
 

Take-Away

 
Repair an inefficient search campaign that had issues along the “search continuum” – keywords, copy, landing page and conversion path.
 
 
 
 
 

 

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