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Paid Search Case Summary - Orkin

OrkinHow a “Funnel” Strategy, Redesigned Lead Forms and Advanced Segmentation Resulted in 82% Increase in Search Traffic and 45% Increase in Conversions for Orkin



Client provides pest control services for both residential and commercial applications. Acquirgy was engaged to take over and re-launch the existing campaign. 


Acquirgy identified performance enhancing strategy of segmenting the acquisition continuum for residential vs. commercial responders. An overall improvement in CPL was set as goal.


Repair an inefficient search campaign that had issues along the “search continuum” – keywords, copy, landing page and conversion path.




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