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The Search Continuum: 4 Consumer Expectations That Must Be Met for Success

Successful paid search campaigns are built around four interrelated steps that must be in sync with each other to generate maximum conversions. When any one (or more) of these is irrelevant, the entire process breaks down.

Think of it as four links in a chain. When one is broken, the entire chain won’t hold anything. When they are rock-solid, the chain is most effective. When was the last time your in-house paid search team (or agency) evaluated your search continuum?

 
 
 
 
 
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