Published Articles
MultiChannel Merchant, January 11, 2011
How to Contend with Coupon Sites and Codes
Some online retailers understand that their brands are being promoted on coupon sites and how that negatively impacts consumers searching on their brands. Others are aware of the associated problems with this practice but don’t know what to do about it....
Response Magazine, December 2010
Are DRTV Advertisers Paying for Consumers Who Go to Their Competitors' Web Sites?
What if I told you that up to 70% of DRTV dollars are resulting in consumers going to competing web sites? Would you believe it? Probably not, but that's exactly what's happening, and the solution is very simple and cost effective – yet complex to execute correctly...
Response Magazine, May 2010
Would You Cancel A Profitable DRTV Infomercial or Spot?
Sound like a crazy question? Yes, but that's exactly what can happen to DRTV media planners who are not aware of what's happening on their clients' Web sites and in their search programs...
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