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DRTV Case Summary - Ninja

 
GevaliaLearn How Our DRTV Campaign Helped Sell Millions of Units at Retail and Another 20,000 Via Paid Search Marketing
 

 

Background

 
 
Euro-Pro® is one of the world’s largest manufacturers of home appliances, including vacuums, sweepers and sewing machines. They approached us with a revolutionary new food processor and a desire to establish a major player it in an existing category.
 
 

Situation

 
 
Acquirgy was engaged to develop long-form infomercials to introduce the product and support retail sales.
 
 

Take-Away

 
 
Using DRTV to establish a new line of products.
 
 
 
 
 

 

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