Happy Thanksbuying

Your thankyou/confirmation page and email (and one or more shipping confirmation emails) are valuable real estate that should be maximized, and it costs you nothing to do so. Yet in so many sites that I visit, they are ignored. By adding value to the consumer on these pages and emails, you can improve the overall improvement of your customer acquisition campaign, whether it be by direct response TV, search or other tactics.

So let’s look at some of the many ways to use these pages and emails. Since they are real customers who have paid for one or more items, you can afford to give them another offer that’s of great value. Maybe it’s giving them an additional one of the same item “at cost” or related items. The ideas are endless. So making them an offer is the first use of thankyou pages and emails. Other ways are:

• Ask them to join your email list. After all, emails to known buyers can be very productive and have a high ROI.
• Ask them for comments.
• Ask them for product testimonials. You can never have enough quality endorsements.
• Ask them to refer a friend. Friends and colleagues are valuable additions to your email list.
• Ask them to review their email preferences, so you know how often to email them with relevant offers.
• Do some branding. Provide branding messages that drive home your unique selling proposition.
• Ask them what they’d like to see in the future. Could be a good source of new product ideas.

I’m sure you can come up with many more uses for the confirmation pages and emails. So in this season of giving thanks, make sure your thankyou real estate is rewarding your customers.

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