
St. Petersburg, Florida - April 8, 2010- Acquirgy™, a premier full service multi-channel direct marketing agency specializing in customer acquisition is launching two leadership initiatives. DRTVLab™ is a business methodology that provides a numerical assessment to determine a product or services DRTV viability. It takes into consideration 10 quantitative metrics and qualitative values to predict a success ratio for moving forward. The Business Referral Program is a new collaborative network that will provide industry professionals a direct resource to monetize direct marketing opportunities. Industry professionals who have worked at a shopping channel, at an agency, as a manufacturer’s representative or a production facility can now realize financial compensation for referring clients to acquirgy that ultimately engage the Agency. Paul Soltoff, CEO commented, “Whether you’re an inspired inventor or a Fortune 500 company considering deploying DRTV, you will find DRTVLab a valuable tool to evaluate your product or services potential. DRTVLab is provided to qualified companies for free. Also, today networking and collaboration are essential to success. Why work alone when we can generate revenue together? We look forward to supporting industry professional creating a win/win opportunity for everyone.”

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