
St. Petersburg, Florida – January 28, 2010 Acquirgy, a premier direct marketing agency announces that Kristine Lilly has joined acquirgy as VP of Media Services. Lilly, formally Associate Media Director at BKV, Inc. (Bennett Kuhn Varner), Atlanta, GA has broad and deep experience in both offline and online marketing and will be responsible for overseeing media across all Offline and Online activity. Lilly has managed extensive multi-channel, multi-media campaigns across DRTV, SEM, SEO and Social Networking platforms. Her past clients include Equifax, Paramount Pictures and numerous retailers and direct response companies. Lilly also worked within a client company building and managing a full in-house media planning and buying group. Her background is unique including a position early in her career working for a public relations agency and political consulting firm coordinating media coverage and media relations for the Barbara Bush Public Relations Tour. Steven Morvay, President of acquirgy, commented, “We are ecstatic that Kristine has agreed to join our Company. She brings an extremely high level of professionalism and experience to our clients and our associates. Kristine has joined us as a critical member of our management team.”

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