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A steady stream of nutraceutical product companies has been using Direct Response TV (DRTV) with great success. For March, 2012, the top two category products on the Infomercial Monitoring Service rankings of national cable and satellite were Lipozene and Super Beta Prostate. Companies selling supplements that have used DRTV include Fein Energy Crystals, Coral Calcium, Alka Slim, Venacura,Greek Island Labs and Purity Products. So there is plenty of evidence that DRTV is viable for marketers of supplements and related products.