DRTV Cases
You can’t be afraid of competition. You need to take it head on with a sound strategy. The right creative and offer allows smaller brands to compete against entrenched brands. Effective testing provides a roadmap for success.
We Turned Around a Failed Kraft Gevalia DRTV Campaign With a Compelling Consumer Offer and Generated Customers at 860% Less Than the Prior Agency
Learn How We Developed a DRTV and DR Radio Tracking Methodology for HappyMarriage.com That Resulted in Highly Trackable Members from DRTV/DR Radio Commercials We Created
How We Helped Hoveround Grow Dealers by 6,000% and Revenues 20X and Created a New Direct Response TV Category – Power Wheelchairs
How a 30-Minute Infomercial Generated Thousands of Leads at or Below Goal and Increased Brand Awareness for ICON Fitness
See How the 6-Arm Businessman DRTV Creative for Intuit’s QuickBooks Resulted in a Successful Test and Rollout
Learn How Our DRTV Campaign Helped Sell Millions of Units at Retail and Another 20,000 Via Paid Search Marketing
How Acquirgy Developed the Consumer Lead and Franchisee program for PODS, Resulting in 4X the Number of Franchisees and Huge Volumes of Consumer Leads
See How DRTV Can Be Used Successfully to Produce Thousands of Leads for Higher Priced Products – The Power Save Case
We Developed a “Self-Liquidating” DRTV Program That Drove a 20% Lift in Retail Sales for Punch Software
How Real Networks Experienced New Music Subscriber Growth of 100M to 500M Consumers and a Cost-Per-Trial Below Goal
The 6-Pronged Approach We Used to Generate Over 400,000 Consumer Leads and Grow Rhino Lining Dealers to 1,250 Worldwide
How We Help Euro-Pro Sell over 1.5 million Shark Sweepers, won the “Infomercial of the Year Award” and Created a Multichannel Powerhouse
How DRTV Impacted Search in a Big Way for uBid.com, Increasing Clicks by 62% and Bidders from Brand Terms by 58%
Learn How We Developed an Award-Winning DRTV Campaign for Western Union’s MoneyWise Card that Melded Direct Response and The Respected Western Union Brand
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