DRTV Services & Capabilities

With an in-house team of experienced and talented writers, producers, directors, and editors, 3 AVID non-linear, uncompressed digital edit suites, plus great crews, locations and facilities, we can satisfy any production requirements you may have.

At acquirgy we offer our DRTV clients:

• Concept development and creative treatment
• Script writing
• Casting
• All pre-production planning and scheduling
• Location scouting
• Set design and construction
• TV studios and soundstages
• Directorial Location and studio production
• 16 / 35 mm film production
• HD / SD video production
• Complete post-production services
• 3 AVID non-linear digital edit suites
• In-house 2D & 3D graphics and animation
• Audio sweetening
• Original or production music and music rights
• Dubbing and duplication services
• DVD and CD replication

Tracking Responses!

Your ability to analyze performance and optimize campaigns is only as good as the response tracking tools and reporting you have at your disposal. Acquirgy has the capability to measure the performance and results of your campaign in-house with state-of-the-art applications that measure: visibility (or impressions), actions, cost, ROI estimations and even from which venue the respondent has converted. Our proprietary technologies are offered to our clients at no additional cost.

iFactz 

The greatest measurement challenges marketers face is accounting for the un-sourced online orders that result from their offline direct marketing efforts. That’s where iFactz™ comes in.

Through intelligent use of URLs and a patent-pending set of algorithms, iFactz allows marketers to assess online responses that result from offline advertising, along with the capability to track up to almost 100% of their online activity from an offline source. Knowing which media sources to cancel or expand with the optimization provided from iFactz will ultimately make the campaign successful and increase revenue.

CoreDirect

Acquirgy has licensed the industry-leading software CoreDirect from COREMedia Systems. As a reporting system developed to provide marketers with a comprehensive analysis of their media buying, CoreDirect assists acquirgy’s team in the evaluation of a client’s marketing campaigns. CoreDirect delivers results for all types of direct response – short form, long form, lead generation, orders/upsell and per-inquiry.

Our organization has completely integrated CoreDirect with our proprietary iFactz technology to provide for an even more robust and actionable data process from which to swiftly and intelligently optimize your campaigns.