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DRTV Services & Capabilities

In-Depth DRTV Services

Our in-house team of experienced and talented writers, producers, directors and editors are pros in all phases of production, including:

  • Concept development and creative treatment
  • Script writing
  • Casting
  • All pre-production planning and scheduling
  • Location scouting
  • Set design and construction
  • TV studios and soundstages
  • Directorial Location and studio production
  • 16 / 35 mm film production
  • HD / SD video production
  • Complete post-production services
  • 3 AVID non-linear digital edit suites
  • In-house 2D & 3D graphics and animation
  • Audio sweetening
  • Original or production music and music rights
  • Dubbing and duplication services
  • DVD and CD replication

Multichannel Tracking: Phone, Web & Search

The ability to analyze performance and optimize campaigns is the holy grail of marketing accountability. Since 1996, we’ve created technology and processes to measure, analyze, report and optimize the performance and results of your campaign. We track visibility (or impressions), actions, cost, ROI estimations and the venue from which the respondent has converted. Our proprietary technologies are offered to our clients at no additional cost.

Offline-to-Web Proprietary Tracking System: iFactz™ 

For 8 years and over 100 million transactions, we’ve tracked web activity that is driven by DRTV and other offline tactics. It has resulted in the most accurate snapshot of how a DRTV campaign is performing, often revealing that campaigns that appear to be losers are actually profitable winners. Learn more about iFactz™

Real-Time Direct Marketing Campaign Analysis: CoreDirect

An exclusive in our industry, we have completely integrated CoreDirect with our proprietary iFactz™ technology to provide the most robust and actionable data process to quickly and intelligently optimize your campaigns.

As a long-term licensee of industry-leading software from COREMedia Systems, we use this platform every day to analyze short form, long form, lead generation, orders/upsell and per-inquiry results.

 

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