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eBook - Behind The Scenes

What it Takes to Create A Wildly Successful Multichannel, DRTV-Driven Customer Acquisition Campaign


Our experts answer 37 questions relating to DRTV success with detailed answers, giving you experienced insights into a wide range of functional areas that impact infomercials and short-forms in the digital age. The key word is “strategy” – you’ll learn the strategic thought process involved in these areas:

  • Top-level DRTV strategy
  • Multichannel design strategy
  • DRTV production strategy
  • DRTV editing strategy
  • Financial modeling strategy
  • Media strategy
  • Digital strategy
  • Social strategy
  • Operations and logistics strategy
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