In the warp-speed world in which we live, where making real-time decisions has become the norm, it’s critical to get immediate reporting to determine which commercials have run and which have not. No longer is it acceptable to wait weeks, even months, to get logs of aired commercials, both on TV and radio. This eBook gives you the basics about DRTV and DR-Radio tracking, including:
- What is electronic tracking?
- Benefits to DRTV and DR-Radio marketers
- How does electronic tracking work?
- Advantages of tracking
- The Agency Perspective
Who Should Read This eBook
Any marketer that uses DRTV and/or DR Radio should read this eBook.