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Best Practices eBook Library for Direct Response TV Marketers

Simply click the link for each ebook that you want. When it appears on your screen, you can print and save it (right click, save as) to your local computer. If you have any questions about any ebook, feel free to contact me (irv@acquirgy.com).

Bookmark this page as eBooks are added every month!

CURRENT TITLES

 


The DRTV Agency of the Digital Age The DRTV Agency of the Digital Age:
How tech-savvy DRTV agencies can lead to big sales gains and reduced turnaround time
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Beyond Traditional DRTV BEYOND TRADITIONAL DRTV:
DROV: Direct Response Online Video TV Is Changing And So Must DRTV
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Legal Hurdles LEGAL HURDLES FOR DRTV MARKETERS
Don’t Get Tripped Up On the Way to the Finish Line Plus this Bonus Section: DRTV Product Checklist 49 Questions You Need to Answer
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DRTV AND DR RADIO DRTV and DR-RADIO Tracking Technology in the Digital Age
Everything You Need to Know to Maximize ROI and Reduce Workload.
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DRTV State of Mind OPTIMIZING CONVERSION RATES WITH QUALITATIVE CALL ANALYTICS
10 proven techniques for DRTV and online marketers dramatically enhance sales, revenues and profits.
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DRTV State of Mind WHAT IS YOUR DRTV STATE OF MIND?
We analyze 7 different scenarios of how you’re thinking about DRTV – and present the key facts you need to know. Whether you’re thinking, considering, planning or using DRTV, there’s valuable intel here for you.
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Winning DRTV Strategies - Hoover WINNING DRTV STRATEGIES – HOOVER
19 strategies that propelled Hoover infomercials to dramatic success are revealed in this profusely illustrated eBook. It’s like a giant case study that gives you a roadmap for DRTV success.
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How Online Shopping Carts Kill DRTV HOW ONLINE SHOPPING CARTS KILL DRTV CAMPAIGNS
Shopping cart abandonment is 78% for DRTV marketers. Learn why this problem exists and what to do about it so you can avoid losing large numbers of sales.
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Behind The Scenes BEHIND THE SCENES
Find out exactly what it takes to craft a outrageously successful DRTV campaign, supported by search and other digital strategies. Interviews with our own experts reveals intel you won’t find anywhere else.
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DRTV Derailers DRTV DERAILERS
Numerous Internet-age issues can easily derail the most promising DRTV campaign, instantly turning it into a train wreck. Learn what these problems are and how to avoid them.
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Show Me The Money Part 1 SHOW ME THE MONEY #1
Getting paid in the digital age can be a real challenge, and this eBook explains the in’s and out’s of merchant accounts, providing strategies to increase sales volume and avoid major business interruptions.
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TV Tuneaway Factor THE “TV TUNEAWAY” FACTOR
Learn how and why shooting and airing your short- or long-form in High Definition is one way to increase response by ensuring that consumers keep watching your commercial.
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