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eBook - The TV Tuneaway Factor

An acquirgy/Treehouse eBook

HD Commercials Reduce Viewer Tuneaway

The TV Tuneaway Factor

Keeping viewers mesmerized to any TV commercial is an age-old battle. DRTV marketers spend untold hours developing opening strategies to arrest consumers, and dazzling demos to keep them tuned in. But there’s one very simple and inexpensive tactic that can help keep viewers tuned into your short-form or infomercial (collectively, DRTV), and that is shooting and airing your DRTV in high-definition (HD) instead of standard-definition (SD). eBook sections include:

  • The Definition of Tuneaway
  • High-Definition (HD) vs. Standard-Definition (SD)
  • HD Penetration and Growth
  • HD Adoption by Advertisers Lag
  • The Research Study
  • Tuneaway on HD Channels
  • Tuneaway by Length of Spot, Assumptions for Infomercials
  • Tuneaway by Verticals
  • Tuneaway by Daypart
  • The Branding Impact of HD
  • Conclusion

Who Should Read This eBook

This eBook is must reading for any executive involved in any company that is currently using DRTV, considering using it, in RFP mode to select an agency, or wondering why a past DRTV campaign failed.

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