Executive Briefs

The Art of the Google Day Part: Scheduling Your Paid Search Success

Google AdWords allows search marketers to schedule their campaigns down to the hour, and also provides hourly bid scheduling, offering endless combinations of scheduling options. But how do you know which schedule option to employ? acquirgy has identified four easy steps anyone can take to optimize ad delivery by day of week and time of day. Following these simple steps are sure to deliver success.

Email us today to receive this FREE executive brief!

---

 

Challenges & Solutions for Catalogers in the Digital Age - Webinar Wrapup

Catalogers have been faced with a litany of challenges since the Internet became a mainstream phenomenon. Those who adapted to what we call “accelerated change” and embraced all the new technologies, succeeded in a way they could have never imagined. Those who didn’t adapt continue to feel the effects of sitting on the sidelines.  This Executive Brief takes a look at nine major challenges and offers solutions, as well as providing insight from acquirgy’s Oriental Trading Co. case study.

Email us today to receive this FREE executive brief!

---

 

Do The Math: How You Compensate Your Agency Can Affect Your Results

The purpose of this Executive Brief is to demonstrate how low-ball pricing for SEM management plays out, and to illustrate the need to financially support the multitude of functions that go into successful SEM management. You’ll learn how SEM management suffers when this “low-ball” pricing is in effect, and why it pays to pay a fair price in order to get the best service, strategy and tactical execution of your campaign.

Email us today to receive this FREE executive brief!

---

 

International Paid Search

If you’re looking to find customers outside the U.S. using pay-per-click, this Executive Brief is a must-read. acquirgy’s international search expert Jonathan Aspell lays out everything you need to know to construct a global campaign and navigate the tricky waters involved when you start working with other languages.

Email us today to receive this FREE executive brief!

---

 

The Big Shift

These days, people consume media how and when they want it. It’s crucial to understand the new media paradigm shift and what it means to you. This Executive Brief maps the big changes, what they mean and what you need to do to capitalize on web and search, two very important response channels.

Email us today to receive this FREE executive brief!

---

 

Turning 10 Paid Search Mistakes into Pure Profit

This Executive Brief highlights acquirgy’s finding on 10 common mistakes made by companies in their paid search campaigns. While search could easily become the most productive form of direct marketing on the planet, it comes with a tremendous amount of complexity and some negative ramifications when done incorrectly. By reading this brief we hope you will learn how to avoid many of the common pitfalls and learn how to maximize your ROI.

Email us today to receive this FREE executive brief!

---

 

The 80/20 Rule of Search

Many companies have been seduced by technology, believing that search can run on autopilot, and the cash just rolls right in. Nothing is further from the truth. Learn how technology is a minor part of paid search success, and how the majority of responsibility depends on people, who must analyze a multitude of information to make the best possible decision on your behalf.

Email us today to receive this FREE executive brief!

---

 

Algorithms Gone Wild

Finding the right balance between algorithms and marketing strategy is what really leads to paid search engine marketing success. It's not all one or the other, but rather a blend of both -- where technology is used in concert with good old-fashioned marketing strategy and analysis.

Email us today to receive this FREE executive brief!

---

 

Bid Management is Dead. Long Live Position Management!

Yahoo’s “Project Panama’s” detailed its new paid search marketing platform for integrating ads with organic search algorithms. Following the approach of other major Search Engines, the new platform will eliminate its “open auction” format and move to an invisible bidding environment. With this release, the question must be asked….Is bid management, as we know it, dead? The answer is yes and no. While bid management will still play a role in SEM, it will no longer guarantee position. Bid management will slink back to being only one factor within the mix and give its spot in the limelight.

Email us today to receive this FREE executive brief!

---

 

Long Tail and Hockey Stick of Search

The Long Tail best-seller showed us examples of this business model that is behind Google, Netflix, Rhapsody and many others. We’ll show you how the long tail theory applied to search yields increased customers, revenues and profits.

Email us today to receive this FREE executive brief!