The Retail Subsidy Model makes it easy to understand how DRTV media, purchased at 30% to 50% or more off rate card, can fuel a campaign that drives retail sales into the stratosphere.
The simple fact is that for every sale made via phone and web, there are typically 5-10 made at retail. Understanding this, we created this exclusive model for product manufacturers who sell through dealers or retailers, based on 25+ years experience in understanding how DRTV impacts retail. Financial modeling results in a clear picture of how DRTV can contribute to a successful program that combines direct-to-consumer sales with retail sales, in an environment that is acceptable to retailers.
To learn more, contact Linda Chaney, SVP, Business Development:
Phone: 727-576-6630, Ext . 158