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SEM Management

Full-Service Management: Ecommerce

Clients like CDW, Audible, Hello Direct, Bealls and others depend on us for day-in, day-out heavy-duty SEM management services, including:

Basic Services

Launch

  • Initial “RSPI” – Research, Strategy, Planning and Implementation, including but not limited to:
    • Establishment of performance goals
    • Initial client exploratory
    • Review of website landing pages and order paths and recommendations for improvement in performance
  • Keyword development
  • Initial bidding strategy at the keyword level
  • Ad copy strategy and development
  • Landing page analysis and recommendations
  • Campaign integration with search engines (Google, Bing/Yahoo!)
  • Client side tracking integration (Omniture, Hitbox, Coremetrics, etc.)

On-Going

  • Goals assessment
  • Marketing strategy development
  • Keyword research and development
  • Initial campaign and ad group structure/restructure
  • Copywriting
  • A/B testing and analysis of copy
  • Position management
  • Key metric reporting
    • Average position
    • Impression
    • Clicks
    • CTR
    • CPC
    • Actions
    • Media cost
    • Conversion rate
    • Total sales
    • Average order
    • ROAS (Return On Ad Spend)
  • Campaign optimization
  • Evaluation of additional CPC opportunities, including but not limited to:
    • YouTube
    • Facebook
    • Twitter
    • Contextual ad network
    • Remarketing efforts
  • In-person or conference call weekly meetings to review key metrics, agency recommendations, client direction and next steps.
  • In-person or telephonic meeting once every quarter to review past period performance, confirm continuing goals and objectives, review new initiatives and discuss industry news and events.

 

Premium Services

These services are in addition to Basic Services and may incur additional charges:

  • Landing page and conversion path analysis
  • Development and tracking of additional key metrics (e.g. Order ID, margin, LTV)
  • Analytics of additional key metric parameters (e.g. Order ID, margin, LTV)
  • Trademark protection
  • Affiliate monitoring
  • Product data feed integration
  • Competitive analysis
  • Customized testing
  • Web site analytics
  • Testing requiring third party software (Ex. Offermatica mutivariate testing)
  • Landing page design
  • Web hosting
  • Restructuring of campaigns and/or ad groups

 

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